Kindling

The hyperbole is astonishing. Businessweek: “Kindle is the iPod of Books”

Yeah… ummm.. no…

Of course, Carl Howe at Blackfriar’s Marketing has already expertly pointed out the multiple failings of this pointless device, but I can’t help putting in my two cents. I mean just look at it! Who even wants something that’s dedicated to removing the tactile pleasures of reading a good book anyhow? Not only is it unbelieveably ugly, but it’s a classic case of a solution to a problem that doesn’t exist. Call me crazy (just don’t call me late for dinner), but I’m pretty sure most people are still pretty happy reading plain old printed books. And most people are the “broad and unforgiving consumer market…” that Amazon is apparently targeting and which Howe rightfully points out the Kindle “doesn’t have a chance” in.

Has no one but Apple itself learned anything from the continuing success of the iPod/iPhone platform? Anyone?… Nintendo, yup okay… Anyone else? Hello? Is this thing on?